Optimize Your Life, Now and For the Long Run

Optimize Your Life,
Now and For the Long Run

Globally respected guide, Barbara Waxman, invites you to see longevity differently. Discover where mindset, connection, purpose and joy become part of your equation for a life well lived.

Enjoy increased longevity with true vitality and energy.

Design a life of meaning, purpose, joy and connection.

Consciously curate a path that turns science into wisdom.

Trade burnout and overwhelm for resilience and clarity.

Life feels full.

But does it feel fully lived?

The calendar is crowded and expectations are stacked. Even wins can feel oddly thin. It’s common to appear to be thriving on the outside while wondering what’s missing inside.

You’re not looking for another fix—you want clarity, a well of energy, deep and abiding relationships, and a lifestyle that feels deeply authentic and sustainable.

This is where Barbara’s work begins: reconnecting what you do every day with what makes life worth living, now and for the long run.

Step into the space that makes it all worth it. From fully busy to fully lived.

Filling the gap between living longer and living well means reconnecting daily choices with what matters—so success, well-being, relationships, and purpose stop competing and start reinforcing one another.

Sustainable energy replaces push; clarity replaces noise; an abiding presence returns. This is the shift from managing a life to actually living it.

Longevity

Live, love and lead, better.

You want more than metrics. Turn added years into a life fully lived with Barbara’s science-informed Longevity Lifeplan™ and Seven Lifestyle Levers™ Assessment.

Middlescence

Midlife Fully Lived

Middlescence reframes this stage as fertile ground for clarity, connection, and meaning. Barbara helps you redesign roles and rhythms that fit your life now and beyond.

Coaching

Whole-life Coaching

Work with a certified coach, caring truth-teller and accountability advocate. You’ll set clear priorities, cultivate your energy reservoir, and make values-aligned decisions.

Barbara at TEDxBoston: October 2025

Unlocking Longevity: The Thirdspan^™

We’re living longer and tracking more—but too often, we’re missing what makes those years matter. In this powerful TEDx talk, Barbara Waxman redefines longevity beyond lifespan and healthspan to introduce The Thirdspan™—the flourishing factor that transforms a long life into a fully lived one. Drawing from science, stories, and wisdom, she reveals how mindset, joy, purpose, and connection are not luxuries but measurable multipliers of health and vitality. This is longevity’s next frontier: not just more years in your life, but more life in your years.

Barbara Waxman, MS, MPA, PCC

Your caring truth-teller and strategic thought partner, balancing compassion with candid, actionable guidance.

Barbara deeply understands the complexity of midlife and better—life transitions, career pivots, and reinvention—not only from professional study but from lived experience. She recognizes what often hides beneath outward success: the pull between external validation and inner fulfillment, the drain of well-being burnout, and the questions that surface.

She meets people where they are and helps them move forward with clarity, resilience, sustained energy, and authentic joy.

At the forefront of redefining aging, midlife, longevity, and leadership, Barbara serves on the Advisory Council for the Stanford Center on Longevity, advises Stanford’s Lifestyle Medicine program, and is a resident faculty member at the Modern Elder Academy (MEA). Her insights have appeared on CBS This Morning, Thrive Global, and other major platforms, and her books, including The Middlescence Manifesto, have shaped cultural conversations about energy, aging, and purposeful living. Barbara guides people to design lives that are not just longer, but richer, more intentional, and profoundly fulfilling.

"Barb is singular as a teacher. She is an outstanding colleague and a phenomenal teacher. Barb has a unique adaptive teaching style. Barb is deeply qualified and studied in her field. Be prepared, be professional, and be ready to go all the way with her because she is not f**king around. Best of all, be assured that she will get amazing results."

"Barbara has the ability to capture the essence of a complex situation and build a productive conversation around it...so I can determine the best answers."

"Barbara Waxman's empathetic and practical approach to inspiring people to embrace midlife is a marvel to watch."

"Barbara was a strong asset as I prepared to step into an executive role. She helped me confidently step into the expanded external requirements of my new role."

"Once I started working with Barbara, I identified ways in which I was working against myself work-wise, health-wise and even psychologically. The level of true support and concern for my well-being made it possible for me to be more creative in problem-solving across my entire life."

"Barbara facilitated one of the most impactful exercises I've ever been through. I left the workshop with the confidence I needed to leave my unfulfilling corporate job. Barbara is a highly skilled coach and facilitator with a deep understanding of what it takes to help people move through and towards what they want."

The Seven Lifestyle Levers Assessment™

Optimize for what matters most. Your energy, vitality, and well-being.

Surrounded by rigid protocols and endless data, we’re burning out in the name of wellness. The Seven Lifestyle Levers Assessment™ cuts through the noise with a science-informed approach that reconnects you with your own wisdom and lived experience. It offers a personalized snapshot that empowers you to take a decisive step toward meaningful action.

A monthly dose of actionable insight and wisdom.

Evidence-informed and deeply human, Barbara’s monthly newsletter weaves longevity research with lived coaching experience.

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