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Leverage the experience
of an expert coach with
a proven methodology.

As your caring truth-teller, strategic thought partner, and accountability advocate, Barbara will help you navigate today’s complex challenges and leadership demands while expanding your capacity, influence and impact.

Lead with purpose
for meaningful results.

Expand your leadership
capacity, influence and impact.

Create clarity out of
chaos and complexity.

Increase your energy,
equanimity and resilience.

Live authentically aligned
with your core values.

Navigating today's complex challenges
and the demands of leadership
can feel depleting and isolating.

Are you feeling out of sync with an increasing sense of burnout and reactivity?

When your actions and values aren't aligned you may feel depleted, make poor decisions and feel less able to lead others.

Are you overwhelmed and frustrated by your attempts to balance work and life?

Contrary to popular belief, work-life balance is a myth that stifles your purpose, joy, and ability to engage with what matters most.

Do self-limiting beliefs and internal naysayers diminish your willingness to take risks?

All successful leaders have, at some point, experienced the impact of self-limiting beliefs: fear of failure, imposter syndrome, and indecisiveness. You are not alone.

Are your relationships, personally and professionally, as strong as they could be?

Unhealthy relationships breed distrust, stifle crucial conversations, and limit your ability to inspire, engage and influence others.

You don't have to choose between success or depletion.

Entrepreneurship Turned Inward


Combining decades of experience as a coach and Gerontologist with a life-long passion for adult development, leadership, and energy management, Barbara developed the Entrepreneurship Turned Inward™️ (ETI) coaching methodology. ETI gets at the heart of what makes entrepreneurship profound and empowering, at a personal and professional level. You will cultivate the rewards, influence, and impact of your success without sacrificing your energy, equanimity, and the relationships that matter most.

ETI Coaching Model Barbara Waxman Entrepreneurship Turned Inward™

What is the ROI of coaching?


Individuals/companies report being “satisfied or very satisfied” and 96% would repeat the process.

ICF Global Coaching Study 2019


Participants report having achieved personal and professional development goals “very effectively” or “extremely effectively".

Library of Professional Coaching


Companies said that they at least made back their initial investment, with a median ROI of 7x.

ICF Global Coaching Study 2019


Participants report having increased confidence, due to soft skill and self-awareness development.

Library of Professional Coaching

Barbara's coaching and ETI methodology are for...

CEOs and C-level Executives

NGO and Non-Profit Leaders

Business Owners and Entrepreneurs

Game-changers and Influencers

CEO and C-Level Executives

NGO and Non-Profit Leaders

Business Owners and Entrepreneurs

Game-Changers and Influencers

Leverage Barbara's experience
and proven ETI methodology.

Expert Coach, Caring Truth-Teller, Strategic Thought Partner, and Accountability Advocate

Barbara Waxman, founder of Odyssey Group Coaching, is passionate about building leaders’ personal and professional skills so they can thrive while increasing their ability to manage complexity and maximize their effectiveness. With more than two decades of experience coaching CEOs, C-suite leaders, and entrepreneurs, Barbara utilizes a holistic approach to help clients lead and communicate authentically, sustain high performance and expand their influence and impact.

Barbara’s coaching philosophy is simple: guide with integrity and compassion, inspire with honesty and a light heard, and share with strength and purpose. Her experience as a Gerontologist and coach has culminated in the proprietary transformative coaching model, Entrepreneurship Turned Inward©, and her science-based Five Essential Elements© process. Barbara has worked in the automotive, financial services, health care, nonprofit, and technology sectors, among others.

The Future of Resilient Leadership

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