Barbara Waxman MS, MPA, PCC


Barbara Waxman is the leading authority on Middlescence and a passionate advocate for aging, wisdom, and thriving in midlife. Her mission is to shift cultural norms around aging by establishing Middlescence as a unique life stage. Barbara is the founder of Odyssey Group Coaching LLC which includes her one-of-a-kind coaching model, Entrepreneurship Turned Inward©, and science-based, proprietary content such as the Five Essential Elements© to help middlescents thrive personally and professionally. She is one of the only Gerontologist-coaches in the United States. Her breakthrough coaching has inspired hundreds of individuals and senior leaders with compassion, honesty, and a light heart while incorporating cutting edge research and methodologies.

Barbara is the author of two books examining aging, including, most recently, The Middlescence Manifesto: Igniting the Passion of Midlife. She is an Advisory Council Member for the Stanford Center on Longevity, a faculty member at Modern Elder Academy, and an Angel Investor in the active aging and longevity space with Portfolia. Her work has been featured in multiple media outlets, including CBS This Morning, Marin Magazine, and Arianna Huffington’s Thrive Global. A Wexner Heritage Foundation Fellow, Barbara holds master’s degrees in both Public Administration and Gerontology from the University of Southern California, and coaching certifications from the International Coach Federation and The Hudson Institute.

An inveterate globetrotter, she has ‘repotted’ in Italy and recently spent time on a ‘leadership repotting’ journey in India. Her community involvement includes work with and Beyond Differences. Barbara is a lifelong learner, hiker, yogi, sometime chef, and loves stepping just outside of her comfort zone. Originally from New York, Barbara lives in the San Francisco Bay area with her husband, Scott, and is thankful to have her adult children not too far away.

Barbara Waxman Hudson Institute Certified Coach
Barbara Waxman Global Institute of Leadership Development Coach

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“I loved Barbara’s presence at the event: powerfully soft and approachable, grounded and warm, wise and on her “edge.” She was generous, beautiful, and excitingly real and alive!”

Inspiring audiences with passion, intelligence, and humor towards clarity, commitment, and action.

As a gerontologist, coach, and the leading authority on Middlescence Barbara Waxman brings decades of experience honed from her work with hundreds of clients with deep and varied backgrounds. She brings her unique coaching model, Entrepreneurship Turned Inward© coaching model, and proprietary content including The Five Essential Elements©, and the Five to Thrive Quiz© to inspire audiences toward clarity, commitment, and action.

Book Barbara for Your Event

Connect with Barbara’s team to inquire about your next event, workshop, or other opportunity. For immediate needs, please email.

It’s time to dismantle the Myth. The reality is that midlife may just be one of the richest, most potential-filled times of your life. What if we lived in a way that anticipates it as a time to pick up the pen and become the author of our future life story of growth, joy, love, and impact?