Barbara Waxman MS, MPA, PCC


Barbara Waxman is the leading authority on Middlescence and a passionate advocate for aging, wisdom, and thriving in midlife. Her mission is to shift cultural norms around aging by establishing Middlescence as a unique life stage. Barbara is the founder of Odyssey Group Coaching LLC which includes her one-of-a-kind coaching model, Entrepreneurship Turned Inward©, and proprietary content such as the Five Essential Elements© to help middlescents thrive personally and professionally. She is one of the only Gerontologist-coaches in the United States. Her breakthrough coaching has inspired hundreds of individuals and senior leaders with compassion, honesty, and a light heart while incorporating cutting edge research and methodologies.

Barbara is the author of two books examining aging, including, most recently, The Middlescence Manifesto: Igniting the Passion of Midlife. She is an Advisory Council Member for the Stanford Center on Longevity, member of the Executive Board of Advisors for How Women Lead, a faculty member at Modern Elder Academy, and an Angel Investor in the active aging and longevity space with Portfolia. Her work has been featured in multiple media outlets, including CBS This Morning, Marin Magazine, and Arianna Huffington’s Thrive Global. A Wexner Heritage Foundation Fellow, Barbara holds master’s degrees in both Public Administration and Gerontology from the University of Southern California, and coaching certifications from the International Coach Federation and The Hudson Institute.

An inveterate globetrotter, she has ‘repotted’ in Italy and recently spent time on a ‘leadership repotting’ journey in India. Her community involvement includes work with and Beyond Differences. Barbara is a lifelong learner, hiker, yogi, sometime chef, and loves stepping just outside of her comfort zone. Originally from New York, Barbara lives in the San Francisco Bay area with her husband, Scott, and is thankful to have her adult children not too far away.

Barbara Waxman Professional Certified Coach Middlescence
Barbara Waxman Hudson Institute Certified Coach
Barbara Waxman Global Institute of Leadership Development Coach

featured in

Julie Castro Abrams Barbara Waxman Executive Leadership Coaching Middlescence

Barbara has a terrific tool box and is very results driven, thoughtful and organized. She helps me see different ways of viewing a situation which are transformational.

Julie Castro Abrams
CEO, How Women Lead
Chip Conley, Hotelier and New York Times Bestselling Author

Barbara Waxman's empathetic and practical approach to inspiring people to embrace midlife is a marvel to watch.

Chip Conley
Hotelier and New York Times Bestselling Author
Blink Diversity Consultant

Barbara's frank expertise has been so useful in naming my experiences, providing perspective, and framing the challenges and opportunities intrinsic in this stage of my work and life.

Alison Parks
Blink Diversity Consultant
Kirk Citron, Founder, AKQA

She helped me think clearly about my interests; allowed me to find my own process for decision making; and gave me a host of ideas I still use on a daily basis. Barbara is wise, thoughtful, supportive and-- in a good way-- tough. I recommend her highly.

Kirk Citron
Founder, AKQA
Lisa Berling, Accountant & Business Consultant

Working with Barbara as an executive business coach was life-changing. She guided me through my life and business priorities, helping me define my goals and creating parameters so that I could easily implement and achieve them.

Lisa Berling
Accountant & Business Consultant
Sally Jameson, VP Programs and Services, Braille Institute

Barbara's program that I attended was a 10 – It was successful, hit the mark, and resonated with all those attending. It got all of us thinking and talking. And the event challenged us to keep our organization vibrant and thriving.

Sally Jameson
VP Programs and Services, Braille Institute

Speaking & Media

“I loved Barbara’s presence at the event: powerfully soft and approachable, grounded and warm, wise and on her “edge.” She was generous, beautiful, and excitingly real and alive!”

Inspiring audiences with passion, intelligence, and humor towards clarity, commitment, and action.

As a gerontologist, coach, and the leading authority on Middlescence Barbara Waxman brings decades of experience honed from her work with hundreds of clients with deep and varied backgrounds. She brings her unique coaching model, Entrepreneurship Turned Inward© coaching model, and proprietary content including The Five Essential Elements©, and the Five to Thrive Quiz© to inspire audiences toward clarity, commitment, and action.

Keynote and Topics

Middlescence: Midlife and Better on Your Terms

A life stage created by longevity patterns of the 21st century.

Cultural norms and rampant ageism have labeled midlife as a crisis riddled with stagnation and decrepitude. The reality is entirely different and full of potential. Old constructs no longer apply. We are trailblazers.

Far too often, stereotypes become ageist arrows we point at ourselves. Most people don’t understand that we continue to develop and grow as adults. Once we have the tools to harness our energy, creativity, and wisdom, we can begin to forge a vibrant, exciting path forward.

The Five Essential Elements© to Thrive in Midlife and Better

Why do some people seem to thrive in midlife, while others wither?

Unlock the answers and you will not only transform yourself, but you will also have the ability to shape others’ capacity to do the same. The Five Essential Elements™ process was created to help you lead your own version of a successful life, personally and professionally.

Contrary to popular belief, your most valuable currency is not money or time–it is energy. Enhance your energy and you will have increased your focus, emotional equanimity, creativity, and ability to engage with people and causes you care about.

Repotting: Prune the limits of what is familiar and create growth.

Despite our best efforts, why do we sometimes find ourselves stuck in the rut of routine, rituals, and familiarity?

Most of us spend our days unhappy stuck in a refusal to recognize that “busy is a decision”, and that presence is infinitely more rewarding than productivity.

When we clear things out, we can make room for what matters. We create “intentional space” for our passion and purpose. If we don’t control what fills that space, something or someone else will —maybe something more draining and stressful than what we’ve cleared out.

Book Barbara for Your Event

Connect with Barbara’s team to inquire about your next event, workshop, or other opportunity. For immediate needs, please email.